By 1941, about 25 boys called Cal Farley’s first campus home. A few years later, Mr. Farley helped them stage the first Boys Ranch Rodeo, which drew more than 3,000 attendees in just its third year. Word of the organization’s work began to spread, with stories appearing in the Saturday Evening Post, Reader’s Digest and a 1947 Hollywood film. Mr. Farley begins to make plans to ensure the organization’s long-term survival with an initial $2,500 bank deposit in September 1947.